Watches
For Tag Heuer, Smartwatch Is ‘Additional Business’ Beyond Core
Though the Swiss giant’s new connected watch took more than a year to develop and is one of the priciest on the market, Tag Heuer’s chief strategy officer, Frédéric Arnault, views it as a complement to its main business of old-fashioned timepieces.
As major events were getting canceled across the U.S., and New York was banning gatherings of 500 or more on March 12, the Swiss luxury watchmaker Tag Heuer hosted a final shindig in honor of its new Connected Watch.
At the Caldwell Factory in New York’s trendy West Chelsea district, guests played with the new smart timepiece, which comes in four variations to retail from $1,800 to a steep $2,350—making it one of the most expensive, serially produced, connected watches on the market.