Horror Honcho Behind The Purge and Get Out Is Hacking the Streaming Upheaval
Blumhouse Productions’ Jason Blum talks about rebooting The Invisible Man, mastering new genres, and why the current TV model encourages bloat.
Blum
Photographer: Alex Welsh for Bloomberg BusinessweekJason Blum is a nervous wreck. His company, Blumhouse Productions, is busier than ever, with a slew of TV projects in development and three feature films hitting theaters in early 2020, including a remake of The Invisible Man, starring Elisabeth Moss, which is set to open in the U.S. on Feb. 28. “In an ideal world, you would never release three movies in four weeks,” Blum says. “But it’s also thrilling.”
Blum, 50, has made a fortune by going against Hollywood conventions. At a time when the film industry was growing increasingly dependent on vastly expensive movies based on superheroes and graphic novels, Blum made a barrage of microbudget horror films based on original ideas, including The Purge, Paranormal Activity, Get Out, and Us. Over the past 15 years, his movies have collectively grossed more than $3 billion at the global box office.
