Remarks
Boris Johnson’s Biggest Problem: What to Do Next
Winning was the easy part for Johnson. To keep his promises, he faces negotiation after negotiation with very limited time.
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In the weeks before the Dec. 12 election in the U.K., a team of consultants decided to test a question with focus groups to try to understand the public mood. In a number of marginal constituencies, places where the election would be won or lost for Boris Johnson’s Conservatives, participants were given a version of Trump’s 2016 campaign slogan: “Make Britain [What?] Again.” They were asked to fill in the blank.
The answer that came back most frequently was “normal.” Make Britain normal again.