Family Office

Gatekeeper of a Brazilian Fortune Isn’t Letting Unicorns Inside

Flavia Almeida, the first woman to run a major family office in South America’s biggest country, doesn't want to put a billionaire's dynasty at risk.

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By Fabiola De Moura, Cristiane Lucchesi, and Felipe Marques

December 17, 2019 at 10:00 AM UTC

This article is for subscribers only.

When Brazilian billionaire retail magnate Abilio Diniz first asked Flavia Almeida to join one of his companies about 15 years ago, she said no.

Almeida already had a distinguished career as a partner at McKinsey & Co. Several years later she turned Diniz down again before finally accepting an offer from him in 2013. She took a position at his family office, Península Participações SA.