The Bloomberg 50
Popeyes Chicken Sandwich, Internet Superstar
The fast-food chain ran through what was supposed to be a three-month supply in 14 days.
Popeyes chicken sandwich
Photographer: Heather Sten for Bloomberg BusinessweekThis article is for subscribers only.
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Popeyes Louisiana Kitchen Inc.’s buttermilk fried chicken has long had a devoted following. The late Anthony Bourdain praised it in interviews. Nicki Minaj put it on her tour rider. Beyoncé has a special membership card giving her a free supply for life. Despite the adoration, for 47 years the chain had never offered the chicken between two pieces of bread.