The Bloomberg 50

Kylie Jenner, Youngest Self-Made Billionaire on Earth

She’s Gen Z’s beauty business whiz.

Kylie Jenner, CEO of Kylie Cosmetics LLC. — Kylie Jenner, CEO of Kylie Cosmetics LLC.
Photographer: Gilbert Carrasquillo/Getty Images

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By Sophie Alexander

December 4, 2019 at 11:34 AM UTC

Updated on

December 4, 2019 at 6:58 PM UTC

This article is for subscribers only.

This article is part of the December 9, 2019 issue of businessweek.

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Jenner, 22, knows the power she holds over her 151 million Instagram followers. If she posts a picture of, say, Kylie Skin coconut body lotion, they’ll click on her website or visit the nearest Ulta store to buy it. Jenner, who was only 10 when her family’s show Keeping Up With the Kardashians first aired, has monetized her fame through Kylie Cosmetics’ exhaustive line of bronzers, blushes, pomade, lip gloss, and something called Glitter Eyes, which seems to be just glitter for your eyes.