Q&A

Daimler’s Chief Design Officer Sees a Future in Sustainable Luxury

Gorden Wagener, the man behind such wild concepts as the Mercedes-Maybach Ultimate Luxury Shuttle thinks the keys to a more healthy tomorrow are ease and aesthetics.

Gorden Wagener, Daimler AG’s chief design officer, gestures during the 2019 SXSW Conference and Festival in Austin. — Gorden Wagener, Daimler AG’s chief design officer, gestures during the 2019 SXSW Conference and Festival in Austin.
Photographer: Jim Bennett/WireImage

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By Hannah Elliott

October 24, 2019 at 11:00 AM UTC

This article is part of the October 28, 2019 issue of businessweek.

This interview was conducted in October 2019 between Bloomberg Car Columnist Hannah Elliott and Daimler AG’s chief design officer Gorden Wagener.

Let’s get right to it: Is “sustainable luxury” an oxymoron?