Consumer

The Vaping Scare Could Give Cigarettes a Second Life

Public health officials fear a return to classic smokes.

Illustration: Pete Sharp for Bloomberg Businessweek

In October, a Twitter user known as Beans After Dark tweeted a picture of a box of what he called “all-natural Juuls,” touting how they were “made out of paper and filled with leaves.”

“Addicted to the juul?” the tweet asked, alluding to the popular vaping device from Juul Labs Inc. “Well now there’s a solution. The new, healthier smoking alternative.” The punchline: The picture was of a pack of Marlboro cigarettes.