Apple’s New iPhones Show Signs of Demand; New Store Draws Crowds
- Flagship NYC location opens again after two-year renovation
- Demand looks `strong out of the gates' Wedbush analyst says
Apple Inc.’s latest iPhone models hit the stores on Friday, in a test of whether better cameras and longer battery life will be enough to lure buyers ahead of a much bigger redesign next year.
The new line of hardware, including three new phones and an updated Apple Watch and iPads, was introduced on Sept. 10 and customers were able to place preorders last week to either be delivered or picked up in stores today. Long lines snaked around Apple’s flagship on Fifth Avenue in Manhattan as people waited to get in to the gleaming glass cube and descend to the underground space, which as been under renovation for two years and emerged Friday bigger and brighter. Apple Chief Executive Officer Tim Cook was on site for the opening and stood out on the store’s plaza across from Central Park taking selfies with fans.