Small Business
The Detroit Company That Wants to Get Away From Disposable Furniture
After a surprise Kickstarter hit, Floyd developed a line of home staples designed for reuse and reassembly.
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① It all started with a table leg.
Floyd co-founders Kyle Hoff and Alex O’Dell marketed their first product—a leg that can be clamped onto any surface to create a table—in 2014 via a Kickstarter campaign. The hardware drew 1,395 backers who pledged a total of $256K—14 times more than what the partners sought.