Businessweek

The Columbia River Gorge Is a Low-Key Food and Wine Paradise

Experimental winemakers and a stylish new hotel give day-trippers a reason to make a stay of it.

A summertime vista of the Columbia River Gorge shot from Ruthton County Park.

Photographer: Tom Grubbe/Moment RF

A decade ago, after graduating college, Jure Poberaj moved to Hood River, Ore. (population 7,806), in search of outdoor adventure. Born in Slovenia and raised in Washington, D.C., Poberaj, now 31, was drawn to the magnificent Columbia River Gorge an hour east of Portland for its mountain biking and world-famous kitesurfing (gusts of wind here, where the river stretches about a mile across, can reach 70 mph). The lively brewery scene didn’t hurt either.

As life happens, he met his girlfriend, pastry chef Nina Jimenez, and together they decided to create their own shop, with Poberaj learning how to bake bread by apprenticing around the Northwest. The duo opened the White Salmon Baking Co. four years ago on the sunny Washington side of the gorge, and it’s been crowded ever since, its counters heavy with luscious huckleberry galettes, rhubarb-poppyseed scones, and hearty wood-fired sourdough loaves. As I sat on the patio savoring a latte and messy bacon-avocado toast topped with jammy egg, Mount Hood’s snow-capped 11,250-foot peak standing majestic in the distance, Poberaj told me of his plans to convert some of his land in White Salmon into a vineyard.