ITV Gets Balearic Boost as ‘Love Island’ Shows Staying Power
- Newest edition of Mallorca villa dating program still popular
- Season opener breaks record, CBS adaptation set for next month
Source: ITV/Shutterstock
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ITV Plc, a U.K. broadcaster coping with a Brexit-induced advertising slowdown, rose on Tuesday as its hit show “Love Island” broke yet another record in its newest season opener.
The reality show, chronicling the budding romances between swimsuit-clad contestants on the Spanish island of Mallorca, attracted an audience of 3.3 million viewers on average, the company said in an emailed statement. This exceeded last year’s opening night audience of 2.9 million and continued the trend of increasing viewers each year. An additional 488,000 people streamed the show live on the company’s online platform ITV Hub.