Snap Picks Former McDonald's Executive as New Marketing Chief
- Kenny Mitchell marks fourth addition to executive ranks
- Snap is ramping up ad efforts as it seeks to draw new users
Kenny Mitchell
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Snap Inc. picked former McDonald’s Corp. executive Kenny Mitchell to serve as its first chief marketing officer, marking the fourth addition to the C-suite since November after a string of departures.
Mitchell, scheduled to start with Snap in June, will lead all consumer and product marketing programs, the company said in a statement Thursday. He joins other Snap freshmen, including Chief Business Officer Jeremi Gorman, Chief Strategy Officer Jared Grusd and Chief Communications Officer Julie Henderson. The Santa Monica-based company is still searching for a new finance chief following the departure of Tim Stone earlier this year after only eight months on the job.