Competing Against Facebook and Google in the $2 Trillion Travel Industry

Glenn Fogel recently appeared on Businessweek Talks, where he addressed the increasing competition in the $2 trillion global travel industry. Technology is the key to beating rivals, he says, and to bringing Booking’s brands closer together.

● CEO of Booking Holdings Inc., whose brands include Agoda, Kayak, and Priceline
● Joined the company in 1999
● Harvard J.D., 1985; Wharton B.S., 1983

You’ve got to provide more value, both to the customer who’s going to be traveling and the other side—the host, or the supplier, or the hotel owner. The way you do that is using technology. It’s getting really smart people—AI specialists, people who understand the data—so you can come up with a better solution for both sides of the marketplace.