New Astrology App Offers Live, On-Demand Readings for Millennials
Can Sanctuary become the Headspace of astrology?
In case you’re not attuned to the stars, Sanctuary Ventures Inc., the digital media company focusing on mystical services for a millennial audience, wants to change that. Wednesday, March 20 is the start of the astrological new year and the launch of Sanctuary’s new astrological reading app. It offers daily horoscopes, first-in-kind live and on-demand readings with professional astrologers, and plans to expand into the e-commerce marketplace (think tarot cards, crystals, sage bundles, and incense).
For readers of a certain age, the question “What’s your sign?” evokes images of open-shirted, disco-dancing Lotharios. But as everything in life is cyclical (sorry, eggs), many millennials and members of Generation Z are gravitating toward the pseudoscience, making the question of what’s your sun sign (Aries, Libra, etc.) once again a generic point of conversation, as well as fueling the burgeoning mystical and psychic services market valued at more $2 billion, according to 2018 market research from Ibis World.