America’s Tech Giants Should Enjoy Their Home-Field Advantage

They’ve struggled to grow internationally, but for now relying on the U.S. is OK.
Ilustration: George Wylesol for Bloomberg Businessweek

America’s technology superpowers are worldly, in a way. Google’s YouTube is used more in India than anywhere else. Nine out of every 10 people logging in to Facebook are outside the U.S. and Canada. Microsoft Corp. sells software in more than 190 countries. But U.S. technology giants are provincial when it comes to their finances. Apple Inc. is the only one of the five American tech giants that generates significantly more money overseas than in the U.S.

It may not be surprising that U.S. companies rely on their home country. Then again, software and the internet can be exported worldwide instantly with just the push of a button—at least in theory.