Asset Management
This Upstart Brokerage Inspired by Charles Schwab Is Changing the Way Brazil Invests
Guilherme Benchimol’s XP is forcing the country’s banks to adapt.
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For almost three decades, Wilson Feldberg kept his money in low-risk investments at Brazil’s biggest bank. Then, three years ago, he started moving almost all of it—the equivalent of about $1.5 million now—to an upstart brokerage, XP Investimentos SA.
Why? Feldberg, who owns a construction company in São Paulo with his brothers, wanted a chance at fatter returns and more personalized advice. “They explained things to me better, and I felt safer following their suggestions,” says Feldberg, a 47-year-old native of Recife. “Since I don’t have much time, I embrace their suggestions.”