Equinox Opens a New Kind of Gym, Just for Runners

An exercise class called Precision Run is the most popular workout at Equinox fitness clubs nationwide. More than 500 sessions are offered at its locations every week, but that hasn’t been enough to meet demand. “The classes in Santa Monica [Calif.] are completely sold out, as they remain sold out in all of our clubs around the country,” says Harvey Spevak, the executive chairman and managing partner of Equinox Holdings Inc.

It’s become such a sensation that the company’s Santa Monica and Chestnut Hill, Mass., locations began developing their own specialized rooms for the class.