When Steph Curry Wins, Sales of Golden State Cider Spike
The company has seen its fortunes rise with the success of the reigning NBA champs, who have a similar name.
Golden State Cider’s success has a secret ingredient: the Golden State Warriors. While the only thing the drink and the basketball team have in common is their name, Golden State Cider has seen its fortunes rise with those of the reigning NBA champs, says the company’s chief executive officer, Chris Lacey. “When the Warriors are in the finals, a lot of people purchase GSC in stores, and many bars offer GSC specials as well,” he says. Lacey hasn’t met Warriors All-Star Stephen Curry, and doesn’t know if he drinks the cider, although the product is on the menu at International Smoke, the Bay Area restaurant co-owned by Curry’s wife, Ayesha. “We’re one degree of separation and a couple million dollars in sponsorship away from him,” says Lacey.
Devoto Orchards is founded in Sebastopol in Sonoma County, selling apples at farmers markets and to Bay Area restaurants.