Man United Seeks to Engage Chinese Fans as Rivals Boost Presence
- Most popular team in country to open three interactive venues
- Barcelona, Manchester City announced new China bases last year
Photographer: Matthew Ashton/Getty Images
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The most popular soccer team in China, England’s Manchester United, plans to open interactive centers in the country, just as its rivals are seeking a bigger share of the nation’s growing fan base.
The venues in Beijing, Shanghai and Shenyang -- built in partnership with Chinese property developer Harves -- will help its 100-million-plus fans in the nation “get closer to the club they love,” according to a statement on Tuesday.