Business
Instagram-Popular Shoemaker Rothy’s Expected to Post $140 Million in Revenue
The company hit its stride with $35m from Goldman Sachs. Now comes the hard part: expanding.
This article is for subscribers only.
The first Rothy’s pitch to Goldman Sachs, in August of last year, was propitious. One member of the bank’s venture capital team already owned a pair of the company’s stylish but comfortable flats that let her run from the subway to the office without changing shoes, her little life hack for a quick workout.
Rothy’s are knitted like a pair of high-tech running shoes, rather than cut and sewn together. As such, they are, by all accounts, uncommonly comfortable and, at the time of the Goldman meeting, were already a social media phenomena.