The Year Ahead/Finance
Life Insurance Companies Are Luring Fitbit and Apple Watch Users With Deals
The industry sees health-conscious customers as good risks.
Fitbit
Photographer: Pippa Drummond for Bloomberg Businessweek. Prop Stylist: Aja CoonThis article is for subscribers only.
Apple Watches and Fitbits are increasingly part of everyday life. People track daily steps, log health information, even use the devices to compete against friends and family. Now life insurers want in on that.
John Hancock, a unit of Manulife Financial Corp., recently expanded an optional program to reward customers for healthy habits. Participants can earn points for tracking their daily jogs or for their meditation practice, and then use those points for rewards toward purchases on Amazon and other sites. Sometimes they can even save money on premiums.