The Year Ahead/Consumer

Weight Watchers Adds ‘Holistic Wellness’ to Its Menu

CEO Mindy Grossman says the company is about more than waistlines.

WW CEO Mindy Grossman on Digital Strategy and Finding the New Oprah

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By Craig Giammona

November 15, 2018 at 11:00 AM UTC

This article is for subscribers only.

This article is part of the November 19, 2018 issue of businessweek.

How are you positioning the company as you rebrand Weight Watchers around the WW name next year?

We’ll be entering 2019 with a whole new portfolio reflecting all the brand initiatives and the transition from not just being the leader in weight management, but being a new leader in holistic wellness for people.