Business
Warby Parker Is Coming to a Suburban Mall Near You
So-called digital natives have recognized they need physical stores—even in suburban and red state America—to grow and prosper.
Illustration: Andrea Chronopoulos
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Stores are so 20th century.
At least that’s what many online brands believed. Companies like Warby Parker, Bonobos and Casper didn’t need physical locations to win over millennials and steal market share; a well-designed website was more than enough. And who could fault their logic? Given the brick-and-mortar carnage across America, the evidence seemed overwhelming.