Swiss Army to Get Slice of Knifemaker's Profit
- Victorinox had sought ‘Swiss Military’ trademark in the U.S.
- Company and army settle dispute over branding out of court
An employee checks red Swiss Army knives, produced by Victorinox AG, at the company's manufacturing plant in Ibach, Switzerland.
Photographer: Philipp Schmidli/Bloomberg
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The fight on whether the Swiss army or the company that makes the country’s famous pocket knives gets to profit from selling goods branded as “Swiss Military” has been settled. The answer is both of them.
The two parties reached a settlement for an undisclosed sum, according to a joint statement. Under the agreement, Victorinox AG is allowed to exclusively use the term “Swiss Military” to brand its perfumes in the North American market while the Swiss government pockets licensing fees.