$100,000 Haul Sought in Exclusive License-Plate Sale in Davos

The Swiss town of Davos hopes to boost its finances by selling a license plate for at least 100,000 francs ($100,000).

The mountain redoubt is seeking bids for the tag GR 35, whose letters stand for the eastern canton of Grisons and which until now was on a government vehicle. Davos plays host each January to heads of state, corporate executives and Hollywood stars at the World Economic Forum.