Model-Train Maker Hornby Taps Harry Potter for New Product Line
- Deal with Warner Bros. includes Harry Potter, DC Super Heroes
- Hornby rises 27% in London, the most in more than two years
Photographer: Suzanne Plunkett/Bloomberg
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Iconic British model-railway maker Hornby Plc said it will sell a range of products featuring Harry Potter and DC Super Heroes, as part of a global licensing agreement with Warner Bros. Consumer Products.
Hornby will release a variety of model railway and slot car sets, as well as die-cast vehicles under its Hornby Railways, Scalextric and Corgi brands, the company said in a statement Monday. The stock rose as much as 27 percent, the most since February 2016.