Cars
Honda’s Rough Accord Results Highlight America’s Shift to SUVs
- Sales of award-winning Accord have dropped 10 straight months
- Passenger cars may have fallen to record-low U.S. market share
Honda Motor Co. extended a bleak stretch for a car widely regarded as one of the best in U.S. showrooms, as American demand for sedans may have reached a record-low share of the auto market.
Deliveries of the Accord dropped 11 percent in August and dragged on Honda’s total sales, which missed analysts’ average estimate. The model named the North American Car of the Year in January has been no match for the sport utility vehicles that U.S. consumers are buying in droves. Sales of the sedan have now dropped for 10 straight months.