How a Makeup Mogul Built a $1 Billion Business on Instagram
Huda Kattan and the power of influence.
Huda Kattan.
Source: Facebook
In the first episode of Huda Boss—a reality series about beauty mogul Huda Kattan that began airing this summer—the Dubai-based makeup artist opens a box of concealer that was scheduled to debut in March under her brand, Huda Beauty. Decked out in Versace and her signature false eyelashes, she applies the concealer and watches with horror as it begins to oxidize. “My face is orange!” she wails to her husband over the phone. “I look like an Oompa Loompa!”
The hit show attracts up to 9 million viewers on Facebook Watch, but it’s just one of many milestones for the 34-year-old since she introduced her first product five years ago. Ranked No. 37 on Forbes’s America’s Richest Self-Made Women list, Kattan has a net worth of more than $500 million, a fan base of 26 million Instagram followers, and 2.4 million YouTube subscribers.