In a U.S. Mall Owner’s World, ‘Boring’ Is Actually Pretty Good

  • Owners out to assure investors that the worst is behind them
  • Mall REIT shares have tumbled 25% in the past two years

Shoppers walk past stores at the Fashion Outlets of Chicago mall in Chicago, Illinois, U.S.

Photographer: Daniel Acker/Bloomberg
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Mall landlords, besieged for the past two years by the rise of online shopping, are trying to push a new narrative of improving sales and increased demand for empty space at their properties.

Second-quarter earnings results for the biggest owners were largely in line with expectations, according to DJ Busch, an analyst at Green Street Advisors LLC, a research firm that specializes in real estate investment trusts. And that’s good news for an industry that’s struggling to stay relevant.