The Market for NSFW Party Games Is Getting Out of Hand

Four years ago, Noah Mayer, still a sophomore in college, got a call from his father, a semiretired book publisher, who was browsing the gift tables at Urban Outfitters. The elder Mayer noted that every gag item seemed to mention weed or booze. “He said, ‘You know, a great title for a game would be Drunk, Stoned, or Stupid,’ ” Noah recalls.

Inspired by the breakout hit Cards Against Humanity, Noah and his younger brother Trevor started play-testing a game in which players vote for the one among them who best represents a demented prompt that’s displayed on a card drawn from the deck: “Was a fat kid.” “Peaked in high school.” “Is down to cook a little meth.”