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This Sunscreen Works Better When You Sweat
Shiseido’s Ultimate Sun Protection Lotion goes on clear and works better—not worse—in water.
Photographer: Will Anderson for Bloomberg Businessweek; Prop stylist: Gozde Eker
Many sunscreens begin to fade once you get wet, but not the updated Ultimate sun protection lotion from Shiseido ($40 for 3.3 fluid ounces). WetForce, the Japanese skin-care company’s latest innovation, uses negative ions to bond with the positive ones in water to create a powerful UV barrier. The SPF 50+ coverage stretches up to 80 minutes—the standard for water-resistant sunscreens—but its moisturizing power works far longer.
• La Roche-Posay is lauded for eschewing oxybenzone, the chemical recently banned in Hawaii for its connection to coral reef damage. The Anthelios ultra light SPF 50 ($33.50 for 1.7 fl. oz.) is effective, if a bit sticky-feeling.