Data Protection

Is Your Blockchain Business Doomed?

Europe’s new data protection regulation could spell trouble for companies.
Illustration: Aaron Fernandez for Bloomberg Businessweek

Blockchain, the technology behind Bitcoin and Ether, can securely record transactions, store huge amounts of data forever, and offer transparency by letting anyone view the information it contains. That makes it ideal for virtual currencies and some applications in insurance, health care, and other industries—and a thorny problem for a new European law on privacy.

Under the European Union’s General Data Protection Regulation, companies will be required to completely erase the personal data of any citizen who requests that they do so. For businesses that use blockchain, specifically applications with publicly available data trails such as Bitcoin and Ethereum, truly purging that information could be impossible. “Some blockchains, as currently designed, are incompatible with the GDPR,” says Michèle Finck, a lecturer in EU law at the University of Oxford. EU regulators, she says, will need to decide whether the technology must be barred from the region or reconfigure the new rules to permit an uneasy coexistence.