Harley Braces for More Trump Trade Harm After His Pledge to Help
- Tariffs risk driving up costs, hurting overseas bike sales
- EU retaliation would have meaningful impact, analyst says
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Harley-Davidson Inc., one of the first American companies Donald Trump pledged to help after taking office, is bracing for a one-two punch of harm at the hands of the president.
The motorcycle maker is warning that Trump’s tariffs on steel and aluminum could drive up costs. European leaders’ threats of retaliation -- which have specifically called out the iconic American company -- also risk hurting sales overseas.