Christmas Becomes Inventory War Game for U.S. Fashion Brands
- Companies relying on radio-frequency tags, machine learning
- Idea is to end season without need for another big fire sale
This article is for subscribers only.
Michael Kors Holdings Ltd., Ralph Lauren Corp. and other fashion brands are locked in a high-stakes contest this Christmas.
But the winner won’t be the company that sells the most -- it’ll be the one that winds up with the least amount of unwanted merchandise.