The Year Ahead/Retail
Jeff Koons on the True Price of Being an Artist
The creator of some of the world’s most expensive art talks about his collaboration with Louis Vuitton and how excitement affects value.
Jay-Z performs at the V Festival in front of a Jeff Koons balloon dog sculpture in August 2017.
Photographer: Sam Neill
This article is for subscribers only.
James Tarmy: Your recent collaboration with Louis Vuitton is going gangbusters.
Jeff Koons: When the opportunity to work with Louis Vuitton came about, I thought, This is the perfect company: It has tremendous resources, it understands aesthetics, and it’s used to communicating to people through materialism.
As in, people who buy purses are materialistic?
When I say that, I mean through materials—being able to adjust the textures of leather or to enhance color and dyes through different coloring techniques.