Deals
Alibaba, Marriott Will Team Up to Tap a Chinese Tourism Boom
- Marriott is harnessing Alibaba’s data to lure vacationers
- They’ll create a venture to run storefront on Alibaba’s Fliggy
How Marriott and Alibaba Are Tapping Chinese Tourism
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Alibaba Group Holding Ltd. is supercharging its fledgling travel service by partnering with Marriott International Inc., the world’s largest hotel operator with some 6,000 properties globally.
The companies will set up a joint venture to feature Marriott’s entire line-up, from the eponymous brand to the Sheraton and Ritz-Carlton, on Alibaba’s Fliggy site. The two will link their loyalty programs and provide promotions for Chinese travelers, they said in a joint statement.