McDonald's to Abandon Olympics Sponsorship Three Years Early
- Next year’s Winter Games to be the last for fast-food chain
- Executive says company focusing on ‘different priorities’
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McDonald’s Corp. is ending its sponsorship of the Olympic Games three years earlier than planned, removing one of the event’s biggest corporate partners at a time when its allure is fading.
The International Olympic Committee and the fast-food giant are terminating their worldwide partnership, effective immediately, they said in a statement Friday. McDonald’s will continue to be a sponsor of the 2018 Winter Games in Korea, operating restaurants in the Olympic Park and Olympic Village.