For $300, Fitz Will Get Your Closet Under Control

Online shopping is great—so convenient!—until your closet turns into an impenetrable tangle of shirts, pants, sweaters, and more that you never wear. Calling in a professional organizer can cost about $1,600 for a four-hour session in cities such as New York, which might be affordable had you not spent all your money on clothes.

Fitz, a website started in January, aims to “democratize a service that previously existed for people who are celebrities,” says Alexandra Wilkis Wilson, a co-founder of luxury flash-sale site Gilt, who started her new company with J. Michael Cline, founder of movie ticket site Fandango, after being introduced by a mutual friend. For a flat $300 fee, clients get a three-hour consultation with a vetted stylist, say, a magazine editor, design school alum, or salesperson at a top department store. Unlike services such as TaskRabbit, which let you choose your contractor, Fitz assigns you one.