Pursuits
This Swiss Appliances Company Is Gathering Steam on Chinese Smog
- Metall Zug exports closets that remove smoke odors from suits
- Maker of dishwashers and microwaves wants to expand abroad
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At 11,000 Swiss francs ($11,300) a pop, Metall Zug AG’s “Refresh Butler” is no ordinary steam cleaner. But it may be key to the Swiss maker of luxury household appliances’ big leap into China.
The Zug-based company is counting on the steaming closet that can rid business suits of the lingering smells of smoke and smog to increase its foothold in Asia’s biggest economy as it takes steps to sell more of its household appliances abroad.