Working Women in Japan Are Drinking More Wine Than Ever

  • Kirin’s Mercian predicts wine sales volumes to gain 3% in 2017
  • Japan’s four-bottle average offers ‘big potential’: Mercian

The wine bottles served for the competition. The tasting is assessmented by blind tasting. The female wine professional judges at The 4th Sakura Japan Women's Wine Awards 2017, the biggest international wine competition in Japan selected by women judge held between January 28th and February 1st at Agnes Hotel and Apartments Tokyo. More than 400 female wine professionals and expert such as sommeliers, wine journalists, wine-school instructors, wine makers judged 4212 items. On Japan, on Tuesday, january 31, 2017. Noriko Hayashi/Bloomberg

Photographer: Noriko Hayashi
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Japan’s swelling ranks of working women have grape growers 10,000 miles away cheering.

Chilean vintners have emerged as the biggest beneficiary of Japan’s booming wine market. Their low-priced, fruit-driven product has found a receptive niche among women in their 40s and 50s, who have helped boost wine consumption to a new record every year since 2012.