How the Skimm Became a Must-Read for Millennials

On the morning of Oct. 20, the New York Times, the Washington Post, the Wall Street Journal, and pretty much every other major U.S. publication led with the previous night’s big story: the final presidential debate in Las Vegas.

At the Skimm, which sends a newsletter called Daily Skimm to the in-boxes of more than 4 million young professionals each morning, the debate was the main event, too. But the tenor of the Skimm’s coverage was, uh, less formal: “Trump and Hillz had a night out in Vegas,” the summary began. In Skimm parlance, “Hillz” is Hillary Clinton. Donald Trump doesn’t get a nickname, though during the 2012 election Mitt Romney was known as Mittens.