Frozen Food Comes in From the Cold
- Big Food invests millions in product popular in the 1950s
- Kraft Heinz, B&G bet millennials will buy a little of the past
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That ho ho ho echoing from the valley is the Jolly Green Giant.
After years on ice, the nearly 90-year-old pitchman who wears a mini-cut toga made of leaves has been enlisted to protect B&G Foods Inc.’s $765 million investment in frozen foods with the hope that he can add some life to the industry’s moribund sales.