Being a Golfer Doesn’t Mean You Have to Dress Like One

“Golf fashion” has traditionally been an oxymoron. Although golfers can wear pretty much whatever they want as long as it doesn’t violate the course dress code, their outfits have gotten stuck at either blandly conservative or proudly dorktastic.

This is distressing to Mossimo Giannulli. The designer, best known by his first name, thinks the market is “lacking any sort of energy or spirit,” which is why five years ago he quietly began his own golf apparel company, G/Fore. “Maybe it’s a golf brand, maybe it isn’t,” he says. “A nice polo with a slim trouser is a good look with a pair of Stan Smiths. I don’t care if you’re on the golf course.”