Readers Dump Fleet Street: ‘Not You, It’s My Smartphone’

  • U.K. newspapers feeling pinch as print ad revenue weakens
  • For national press, ‘the house of cards is tumbling’
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A U.K. tabloid headline about the industryBloomberg Terminal itself might read something like this: “Shock Fleet Street Breakup: Papers Jilted for Digital Mistress.”

Britain’s daily press -- with its saucy headlines and coverage that ranges from lurid exposes of politicians’ peccadilloes to sober analyses of their policies -- has long weathered the digital onslaught that has decimated the business elsewhere. Two decades into the web era, the U.K. supports at least 10 print titles with national reach.