Pursuits
Facebook Heads to Cannes Ad Confab Touting New Mobile Tools
- Marketers will be able to create campaigns using smartphones
- Online hub, data feature aimed at spurring mobile marketing
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Facebook Inc., the world’s most popular social-media site, plans to introduce new tools to help marketers target consumers and spread their messages via mobile phones, in a bid to encourage more businesses to advertise on portable devices.
The Menlo Park, California-based company, which gets 82 percent of its advertising revenue from mobile, plans to make it possible to create and publish campaigns directly from smartphones. It’s also creating an interface advertisers can use to review campaigns before they’re published on a phone, as well as data tools to create ads based on demographics, search preferences, social media likes and topics.