Apple Wants to Use AI to Keep Google Off Your iPhone
Children's blocks spell out the word 'Google' in this arranged photograph taken in Tiskilwa, Illinois, U.S., on Tuesday, Aug. 11, 2015. Google Inc. rose as much as 6.5 percent after reorganizing into a holding company called Alphabet Inc., breaking out its main Web operations from ambitious new endeavors such as research lab Google X and Calico, which seeks to extend human lives. The structure, announced Monday, will give greater clarity into how Google invests in various ventures, including driverless cars, high-speed Internet service and health-related technologies.
Photographer: Daniel Acker/BloombergApple Inc.’s new artificial-intelligence capabilities may help it protect its software and services businesses from incursions by Alphabet Inc.’s Google -- and cut the internet giant out of lucrative search roles on its devices.
At Apple’s Worldwide Developer Conference this week, the company unveiled a crop of new AI-powered features: Its Siri voice-based digital assistant expanded from iPhones and iPads to its Mac laptop and desktop computers; natural-language processing brought new automated emoji creation to the iPhone maker’s iMessage service; and image-recognition will give its gadgets the ability to automatically understand and organize photos stored on them.