Discovery in European Talks With Twitter, Facebook for Olympics
- Social-media sites would show live sports, interviews
- Deal for Olympics could lure younger viewers to the event
This article is for subscribers only.
Discovery Communications Inc. is in talks with Twitter Inc. and Facebook Inc. to show programming from its Eurosport channel, including Olympic Games, on the social-media sites in Europe, Chief Executive Officer David Zaslav said.
The Internet companies approached Discovery and Eurosport, its pan-European sports broadcaster, for deals to stream sports content, Zaslav said in an interview during the French Open tennis tournament on Thursday. Discovery owns the European television rights to four Olympics games, starting with the Winter Games in South Korea in early 2018. The Rio de Janeiro games that start in August aren’t part of the package.