Pursuits
Hershey Chases the Protein Craze With Beef Jerky
- Candy company faces falling U.S. chocolate consumption
- American icon turns to high-protein snacks to fill gap
Why Hershey Is Turning to Beef Jerky
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Hershey, Pennsylvania, smells like chocolate. The streetlamps are shaped like Hershey Kisses, and its roads bear names like Cocoa Avenue.
So it’s a bit strange that Hershey Co., the iconic 122-year-old candy giant whose annual revenue swelled to more than $7 billion selling chocolate with peanut butter, chocolate with almonds, and just plain chocolate, would be staking so much of its future on a snack that’s not chocolate.