Quest’s Blueprint Lets Athletes Look Deeper Into Their Performances
Looking for a lucrative market, Quest has created a blood test for well-to-do endurance athletes.
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The modern amateur athlete loves data. Marathoners and triathletes devour information about their workouts, gleaning stats from sophisticated gadgets strapped to their wrists, chests, and bikes.
Richard Schwabacher wants to give them more, by going deeper inside the body. He runs Quest Diagnostics’ Sports and Human Performance unit, the medical testing giant’s effort to take a product directly to consumers. Not just any consumers, but endurance athletes willing to spend a lot of money to enhance their performance.